AMR Shire engaged PaperScout to refine and develop their current logo, branding and style guides. Over many years, the Shire had been through a multitude of logo versions with no clear brand story or direction. PaperScout carried out an audit across all of the Shire’s collateral and identified key areas for updating and redeveloping. We then created a new brand story and accompanying guidelines on how to appropriately use their new brand. This was all thoroughly documented in a new easy-to-use style guide, for all corporate areas and the Rec Centre.
“The Shire needed to update its brand and subbrand to achieve a more uniformed and recognisable identity. Paperscout provided innovative solutions as to how best merge our existing brand elements to create a consistent look and feel while minimising implementation costs. We now work with them on an ongoing basis to deliver a huge range of standard and specialty items – from corporate reports to vinyl installations and outdoor signage. The graphic design and print management is always delivered on time and to a high standard.”
Amanda Russell – Shire of Augusta Margaret River