AMR Shire engaged PaperScout to refine and develop their current logo, branding and style guides. Over many years, the Shire had been through a multitude of logo versions with no clear brand story or direction. PaperScout carried out an audit across all of the Shire’s collateral and identified key areas for updating and redeveloping. We then created a new brand story and accompanying guidelines on how to appropriately use their new brand. This was all thoroughly documented in a new easy-to-use style guide, for all corporate areas and the Rec Centre.