At Presbyterian Ladies College, #WellbeingMatters. So much so they have developed an industry leading approach to all things health. Teaching scientifically based well being practices to all students from pre-kindergarten to year 12 out of their custom built state-of-the-art facility, the Lighthouse Wellbeing Centre provides an environment where all students can access health related services, courses, education and support.
PaperScout was approached to create a campaign to best communicate the launch of this new Lighthouse facility. From concept and campaign content, through to photoshoot and design, Paperscout delivered a striking and empowered campaign rolled-out across billboards, bus backs, advertisements and social media.