PaperScout has been busy providing the Water Corporation with graphic design and print management services for key marketing publications, event projects, community education and stakeholder engagement pieces. Two of the more prominent publications are the annual report and Watermark Newsletter.
For the first time, this year’s Water Corporation Annual Report was designed with both an interactive/digital and printed version in mind. The concept demanded careful consideration of both delivery platforms. We also took a lot of care to thoroughly integrate the Water Corporation’s new brand direction into this flagship document. The result is a uniquely dynamic annual report which operates effortlessly across both platforms. The interactive/digital report comes to life with striking visuals and numerous animated gifs playing throughout. The final report, for which PaperScout coordinated the print management, communicates with clarity and has a strong, fresh look to match.
Watermark Newsletter is mailed bi-monthly to households in the greater Perth area and is an important consumer engagement piece for the Water Corporation. Mailing to approximately 600,000 households, Watermark is one of the largest and most regular mailouts in WA.