Indigenous Nationals UWA SportBranding & Identity, Marketing Collateral, Signage, Social Media
The 2025 Indigenous Nationals marked a powerful moment of pride, representation, and cultural celebration. In collaboration with PaperScout, UWA Sport commissioned a visual identity and campaign suite that honoured the cultural significance of the event, uplifted Indigenous athletes, and brought to life a narrative grounded on Whadjuk Noongar Boodja.
This design portfolio captures the collaborative creative process, and the suite of visual outputs developed to support the campaign — from event signage and digital content to athlete profiles, merchandise and storytelling assets including Murray the Maali mascot illustrations.
PaperScout worked closely with UWA Sport and Indigenous leaders to thoughtfully translate the artwork into a visual campaign that respectfully celebrated the mob, the moment, and the message.
