The Shire of Augusta Margaret River has redeveloped its former cultural centre building, creating a new entertainment and arts precinct to accommodate the growing needs of residents and visitors to the region. This multi-purpose, entertainment and business events complex will be known as Margaret River HEART which stands for Hub of Entertainment, Arts and Regional Tourism.
PaperScout developed the logo and branding for HEART. The red circle symbolises a hub or centrepoint and is central to the design. The circle represents the HEART building as being the cultural centre of Margaret River.