ConcretusBranding & Identity

Not all branding needs a total overhaul – sometimes working with existing elements on a transitional approach is all that’s required. Concretus needed a brand refresh that would reflect their industry standing, without moving too far away from what was working with their current brand. We were able to work with existing brand elements to convert the Concretus identity from that of ‘Tradesman’ to one of high-end ‘Showroom’. A crucial part of this process was helping Concretus to make an informed decision on which approach might best suit their circumstances.


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